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Canon to Reshape Media

Canon is about to introduce a very interesting digital camera that will dramatically lower the cost of producing professional-quality motion picture footage. Vincent Laforet points out that what used to take half a million dollars of professional video equipment can now be accomplished by Canon's new $2700 EOS 5D Mk II.

What did Canon do? They added 30fps video capture to their full-frame digital SLR camera. The result blows away traditional video cameras in its ability to capture full-resolution video with no noise at very low light. It also lets you shoot movies using an array of spectacular and inexpensive still-frame lenses. Laforet has posted a demonstration movie shot mostly at night without special lighting - it is amazing.

The technology puts professional filmmaking tools in the hands of everybody. If Napster redefined the music industry, this product from Canon promises to redefine video and film.

Posted by David at September 23, 2008 07:07 PM