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An Easter Discovery

This Easter some of our eggs revealed a secret message to us. Take a look at the picture on the right. That text wasn't visible before we dyed the eggs. But it certainly wasn't put there by the kids!

Apparently some eggs on the east coast are now getting a laser-etching treatment. Sometimes the etching is done in a visible way, but in our case, it was invisible - the text had been printed on the egg white-on-white. As you can see, the lettering shows up very clearly when we color the eggs.

According to the egg-marking company, the etching is "permanent, tamperproof, and traceable." I guess our eggs come from farm #B104.

But why stop at expiration dates? If you were an egg-etching technologist in 2007, what would do you do?

Obviously, the thing to do is to syndicate ads.

Millions of Ad Ingestions Per Day

That's right, EggFusion is doing AdSense for chickens.

EggFusion, the company behind the date-stamping laser-egg-etching technology, is now "leveraging the power of a product that reaches millions of people daily to increase confidence, promote freshness, and strengthen relationships."

That is marketing codespeak for 35 million little lasered-egg ads for CBS TV shows in your refrigerator.

Posted by David at April 8, 2007 01:01 PM