March 18, 2007

Politics in a YouTube World

The story behind this anti-Hillary video is fascinating. From yesterday's San Francisco Chronicle:

It may be the most stunning and creative attack ad yet for a 2008 presidential candidate -- one experts say could represent a watershed moment in 21st century media and political advertising.

Yet the groundbreaking 74-second pitch for Democratic Illinois Sen. Barack Obama, which remixes the classic "1984" ad that introduced Apple computers to the world, is not on cable or network TV, but on the Internet.

And Obama's campaign says it had absolutely nothing to do with the video that attacks one of his principal Democratic rivals, New York Sen. Hillary Rodham Clinton. Indeed, the ad's creator is a mystery, at least for now.

This is why 2008 won't be like "1984..."

The depiction of Hillary is ruthless and unfair, and the poster is anonymous. But on the internet nobody knows you're a dog - the messenger is not the message, and video is effective. Two hundred thousand people have viewed it in on YouTube since it was posted two weeks ago.

Does the Hillary 1984 video remind you of the Wii versus PS3 video that circulated a few months ago? Nintendo allocated $200 million for marketing the Wii, but in the wake of that video they didn't really need to spend a cent.

What are the ground rules for politics in a YouTube world?

Update: On the Huffington Post, ParkRidge47 has been unmasked as Phil DeVellis; his post is interesting.

Posted by David at March 18, 2007 03:44 PM

Mytchell Mora has openly challenged the U.S. government in regard to the travel ban on Cuba. Mora argues the that the travel ban is unconstitutional. He is also demanding to get arrested my U.S. customs upon his return, so he can have his day in court. On CNN Headline News and CNN International.

Posted by: Mytchell Mora at July 17, 2007 02:23 PM
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